We advised Uniting Group (Uniting), a leading Italian company in the events, communications, and digital marketing sectors, as financial adviser on its combination with NextDifferent, a key player in the integrated communications and digital marketing sector in Italy. This transaction contributes to the creation of Italy's leading independent communications group.
Founded in 2009 under the ALL brand, now the national leader in live experiences, and thanks to the development and success of Kiwi (new media communication) and Flu (influencer marketing), Uniting is now a well-established company and one of the leading players in the Italian communications sector. The company stands out for its strong creative capabilities and wide market recognition, winning numerous awards each year.
NextDifferent, an Italian communications group established in 2024 from the merger of Next14 and Different under the leadership of the SAE Group, aims to pursue a national consolidation project. The group is a key player in the integrated communications sector, thanks to its proven and long-standing expertise in media strategy and planning services, creativity and events, loyalty, market research, and PR.
In October 2024, NextDifferent signed a binding agreement for the private equity fund QuattroR SGR to acquire a stake in the group through a €20m capital increase to support its growth.
The transaction lays the foundations for the creation of Italy's leading independent communications group, with over €120m in revenues and approximately €12.5m in EBITDA, determined to establish itself in the domestic market as a structured business and to expand internationally market through the quality and integration of its services.
With this transaction, Clearwater completes its eighth transaction in the communications and digital marketing sector, further strengthening its leadership position in the segment.
