Transaction

Clearwater conseille Phénix Groupe pour le financement de l’acquisition de Smartmedia

Transaction

Phenix Groupe a levé une dette bancaire et obligataire pour soutenir l’acquisition de Smartmedia

Financement d'acquisition

Non divulgué

Role

Conseil de Phénix Groupe pour le financement de l’acquisition de Smartmedia

Sector

Tech & Tech Services

Region

France

Clearwater conseille Phenix Groupe, l'un des leaders français de la communication media extérieure, pour le financement de l’acquisition du Groupe Smartmedia.

Dirigé par Sébastien Romelot et accompagné par Crédit Mutuel Equity depuis 2017, l’opérateur basé à Neuilly-sur-Seine, est propriétaire d’un réseau national d’écrans extérieurs print et digital.

Après l’acquisition de Topito en 2021 pour développer son activité d’édition de contenu, la signature du partenariat technologique exclusif avec le Groupe Smartmedia fin 2021, l’acquisition des deux entités Smartmedia et Naja viendra renforcer la présence de Phenix Groupe en digital media (Digital Out Of Home -DOOH).

Cette acquisition structurante permet au nouveau Groupe de 40 M€ de chiffre d’affaires, de faire son entrée dans l’univers des centres commerciaux et du mobilier urbain, de renforcer son positionnement en cœur de ville et de s’inscrire comme l’opérateur #1 du DOOH en avec plus de 3 500 écrans numériques (dont 1 600 dans l’univers de la rue).

L’opération est financée par un investissementen fonds propres de l’actionnaire minoritaire actuel Crédit Mutuel Equity et par un financement bancaire par les deux banques historiques : BNP Paribas et BPI, rejointes par la Caisse d’Epargne Ile-de-France qui devient un nouveau partenaire du Groupe.

image 102

Nous sommes très heureux d'annoncer la finalisation de cette opération – la plus importante depuis la création du Groupe. Motivée par des considérations stratégiques, ce rapprochement nous permettra de poursuivre les opportunités de croissance sur le marché, à fort potentiel, de la communication extérieure où nous sommes l'un des leaders français tout en poursuivant avec encore plus de force nos investissements sur la technologie et sur le web. Nous nous réjouissons d'accueillir les équipes de Smartmedia-Naja au sein de Phenix.

Sebastien Romelot, Fondateur et Dirigeant de Phénix Groupe
image 102

Nous avons suivi le parcours exceptionnel de Sébastien Romelot depuis presque 10 ans, en le conseillant sur quelques opérations stratégiques de build-up ou en l’accompagnant dans ses dernières levées de fonds. La réalisation de cette nouvelle acquisition va permettre au Groupe de disposer des moyens nécessaires pour mener à bien sa stratégie de développement et consolider son leadership sur le marché de la communication extérieure digitale.

Thomas Gaucher, Managing Partner, Clearwater

Advisers

405x543 Gaucher Thomas
Thomas Gaucher
Managing Partner & Co-Chair +33 622 031 669 thomas.gaucher@clearwatercf.com
405x543 Houedry Grgoire
Grégoire Houëdry
Associate Director +33 171 703 379 gregoire.houedry@clearwatercf.com

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