Clearwater Denmark has advised Bodylab ApS (Bodylab), a leading e-commerce focused sports nutrition and healthy lifestyle brand in the Nordics, on its sale to Scandza AS (Scandza).
Established in 2003, Bodylab has experienced significant growth driven by highly innovative product development and maturing e-commerce market conditions. Today, Bodylab’s products – ranging from traditional sports nutrition products (protein powder and bars) to healthy lifestyle foods (protein pancakes, protein chocolate spreads and oils, and toppings) – are marketed online via Bodylab’s own websites across Denmark, Sweden, Norway, and Finland (B2C); and via fitness chains/gyms, international distributors, and niche retailers such as drug stores (B2B).
Founded in 2007, Norway-based Scandza, is a fast-moving consumer goods platform with a portfolio of strong local brands, complemented by well-known licensed global brands.
