We advised Soho Square on its investment in Newmarket Holidays, a UK-based escorted tour operator offering international group holidays to the affluent over 50s traveler market.
Newmarket Holidays was founded by Jeremy Griffin and Toni Frei in 1983, with Simon Hibbs joining as Managing Director in 1984. The company has become one of the UK's largest independently owned specialist escorted tour operators, with headquarters in Surrey, UK.
Newmarket Holidays offers a wide range of group escorted tours, events and cruises. Most of the group’s revenues are now generated via long-haul tours, which has been the fastest-growing segment since 2019.
Having joined the business in 2019 with over 25 years of travel industry experience, CEO Niel Alobaidi has driven significant revenue growth and margin expansion and will continue to lead the business. The Newmarket Holidays team have built a clear and deliverable business plan focused on organic growth, notably an expansion of the number of destination markets replicating the success achieved in established markets.
As part of the investment, Geoff Parkin and Ailsa Pollard will be joining the board of Newmarket as Chair and NED respectively. David Steel from Soho Square will also join the board of Newmarket Holidays.
