Deep expertise across the consumer landscape
Our consumer sector team has many decades of experience, providing trusted advice on funding solutions and exit strategies to hundreds of consumer businesses (typically either founder-owned or private equity backed) as they navigate this fast-moving sector.
![image 47](/assets/Sectors-and-Transactions/Consumer/image-47-v10__FocusFillMaxWyIwLjAwIiwiMC4wMCIsNTAwLDU1MV0.jpg)
"I’m proud of our platform’s growth over the past few years and the wonderfully positive feedback we receive from our members. We see a huge opportunity for continued expansion and believe that Mayfair is the right partner to help us achieve our global growth ambitions. Thanks to Clearwater and KeyBanc’s guidance, expertise and belief we have achieved a fantastic exit and a great new partner going forward. The way they sequenced the buildup, corralled all the parties and got us into a competitive bid situation was very impressive. The final negotiations were expertly handled and then the shift put in by the deal team over the last few weeks to get it done in a very tight timeline has been remarkable."
Mathew Prior, Chief Executive Officer, TrustedHousesitters
Trends in the consumer sector are constantly changing and evolving, and as a result, so are the tastes, preferences and strategies of corporate acquirers, lenders and private equity investors. A growing global middle class, an inexorable shift in consumer preferences away from possessions and towards experiences, the e-commerce revolution, changing habits among the millennials and Gen X and the retirement of the ‘baby boomers’ have all had a profound impact on the evolution of the consumer economy over the last 20 years.
We support our clients on their journeys as they build the leading consumer sector companies of tomorrow.
Our team has a wealth of expertise across the consumer economy, with particularly deep subsector experience in travel, leisure, eCommerce, food & beverage and consumer brands.
"I’m proud of our platform’s growth over the past few years and the wonderfully positive feedback we receive from our members. We see a huge opportunity for continued expansion and believe that Mayfair is the right partner to help us achieve our global growth ambitions. Thanks to Clearwater and KeyBanc’s guidance, expertise and belief we have achieved a fantastic exit and a great new partner going forward. The way they sequenced the buildup, corralled all the parties and got us into a competitive bid situation was very impressive. The final negotiations were expertly handled and then the shift put in by the deal team over the last few weeks to get it done in a very tight timeline has been remarkable."
Mathew Prior, Chief Executive Officer, TrustedHousesitters
![image 49](/assets/Sectors-and-Transactions/Consumer/image-49-v2__FocusFillMaxWyIwLjAwIiwiMC4wMCIsNTAwLDU5M10.jpg)
PROOF POINTS
Completed transactions
130
in the last 5 years
Deal value
€6bn
in the last 5 years
Deals involving PE
70%
in the last 5 years
Choose a service
Our services are focused on maximising business potential through M&A and Debt Advisory. We are inherently objective in the advice we deliver because we don’t have other services to sell.
Insights
Through the lens of sector experts with decades of hands-on experience, our game-changing insights reveal things unseen by others; enhancing instead of replicating what you already know.
Transactions
Not just numbers on a balance sheet, our transactions represent over 20 years’ commitment to our clients’ future. Helping them change the game. Even before it was ready to be changed.
![GLOWiD beauty](/assets/Sectors-and-Transactions/Consumer/Client-Images/GLOWiD-beauty__FocusFillMaxWyIwLjAwIiwiMC4wMCIsNDgwLDQ5NF0.jpg)
Clearwater advises GLOWiD on the minority sale to NEA Partners
Adviser to the founders of GLOWiD on its minority sale to NEA Partners
![Gavefabrikken presents](/assets/Sectors-and-Transactions/Consumer/Client-Images/Gavefabrikken-presents__FocusFillMaxWyIwLjAwIiwiMC4wMCIsNDgwLDQ5NF0.jpg)
Clearwater advises GaveFabrikken on its sale to Capidea
Adviser to GaveFabrikken on its sale to Capidea
![cat dog hug](/assets/Sectors-and-Transactions/Healthcare/Client-Images/cat-dog-hug__FocusFillMaxWyIwLjAwIiwiMC4wMCIsNDgwLDQ5NF0.jpg)
Clearwater advises Armira on raising finance to support its partnership with almapharm
Adviser to Armira on raising finance to support its partnership with almapharm
![beauty woman moisturiser](/assets/beauty_woman_moisturiser__FocusFillMaxWyIwLjAwIiwiMC4wMCIsNDgwLDQ5NF0.jpg)
Clearwater advises Nordic Beauty Company on its sale to Dayes Group
Adviser to Nordic Beauty Company on its sale to Dayes Group