SONAS Bathrooms’ investment from Woodberry Capital

Transaction

Sell-side

Undisclosed

Role

Adviser to SONAS Bathrooms on its investment from Woodberry Capital

Sector

Consumer

Region

Ireland

We have advised SONAS Bathrooms (SONAS), Ireland’s leading supplier of bathroom products, on its investment from Woodberry Capital, a Dublin-based private investment firm. This investment will support SONAS’s impressive growth trajectory and future expansion plans in the UK and reinforce its position as the leading supplier of bathroom products in Ireland.

SONAS will benefit from Woodberry Capital’s expertise, track record, and access to capital, enabling the business to scale through organic growth. As part of this investment, MML Growth Capital (MML) and Muzinich & Co. (Muzinich) have exited as shareholders, while Muzinich will remain as a lender to the business. SONAS employs over 100 full-time staff and continues to deliver strong performance, with sales reaching €60m in 2024.

Woodberry Capital is a private investment firm that deploys private, non-institutional, and family capital in businesses with the potential to generate long-term value. The firm’s objective is to build outstanding businesses and serve as a long-term investment partner, without the short-term constraints of institutional private equity. Woodberry Capital offers an alternative for companies seeking the flexibility to grow over time with committed investment partners.

This transaction marks our third deal with SONAS, having previously advised the company on its investment from MML in 2017 and its management buy-out backed by Muzinich in 2021. This reflects our strong, long-standing relationship with the company and its management team.

dark elegant bathroom countertop basin mirror

We are excited to partner with Woodberry Capital, who share our ambition to accelerate our growth in the UK while reinforcing our leading position in Ireland. We would like to thank MML and Muzinich for being supportive shareholders during a key period of growth for the company. This is the third transaction we have been advised on by Clearwater and we are grateful to John Sheridan, John Devine, and the rest of the team for their expertise and continued support over the years.
Richard Sloan, CEO, SONAS Bathrooms

SONAS has built a strong market position as the largest supplier of bathroom products in the country and has demonstrated impressive growth in recent years. We look forward to working closely with Richard Sloan and his team to support the next phase of their expansion. This investment provides the company with the resources to scale further in the UK and to strengthen its leadership position in the Irish market. With a strong management team and a clear growth strategy, SONAS is well-positioned for continued success, and we are excited to be part of its journey.
Patrick Doran, CEO and Founder, Woodberry Capital

We are delighted to have advised SONAS and its management team on its investment from Woodberry Capital. This partnership marks a significant milestone for SONAS on its growth journey. This transaction also marks the third time we have worked with SONAS, reflecting our strong, long-standing relationship with the team. Under Richard Sloan’s leadership, SONAS has continued to strengthen its position as the leading supplier of bathroom products in Ireland, and this investment provides a platform for further expansion into the UK market. Woodberry Capital’s backing will support the company’s next phase of growth, and we look forward to seeing the business continue to develop in the years ahead.
John Sheridan, Managing Partner, Clearwater