We have advised Bridgepoint Development Capital on the acquisition of Privatesportshop from its managers and Pechel Industries. This transaction will support the managerial transition, the international expansion, and the development of a men's lifestyle business line that was recently launched.
Privatesportshop is a French leader in flash sales, dedicated to sports equipment, founded in 2011 by Guillaume Bertel and Benoît Durand. The website, which targets 2018 sales of €95m for an operating margin of 10% has realised an annual growth of c.+40% over the past five years. At the date of the transaction, Privatesportshop had built a community of eight million members in France, Spain, and Italy, with international sales representing 15% of sales.
The transaction in which former shareholders reinvested part of their proceeds has been partly financed by a “unitranche debt”. The two founders had also participated in the creation of Bricoprivé, and Pechel Industries acquired its minority stake in 2016.