We have advised Altavia on its acquisition of Mad&Woman, an advertising agency based in Paris.
Founded in 1983, Altavia is a marketing provider, specialised in online advertising campaigns available in printed and electronic formats such as mobile phones and digital tablets. The company generated €739m in sales, with presence in France and internationally.
Founded in 2012 by Christelle Delarue, Mad&Woman is a feminist advertising agency which offers its products through media and the internet.
With this transaction, Altavia aims to reinforce its offer survey of retailers. Altavia acquired a majority shareholding in Mad&Woman.
