Transaction

Clearwater Denmark advises Firtal Group on its sale to Matas

Transaction

Firtal Group sold to Matas

Sell-side

€20m

Role

Adviser to Firtal Group on its sale to Matas

Sector

Consumer
Healthcare

Region

Denmark

Clearwater Denmark has advised Firtal Group ApS (Firtal), the owner of a portfolio of e-commerce stores and brands within the health and wellbeing space, on its sale to Matas A/S (Matas).

Firtal is a leading digital retailer of own branded and third-party products operating primarily within selected niche e-commerce verticals. Firtal has successfully developed a culture of embracing innovation and entrepreneurship through the development of its talented staff, allowing the business to become champions within digital retailing. Firtal operates nine different niche e-commerce stores, the largest being Helsebixen.dk, a renowned leading Danish player within the online market for wellbeing products.

Matas is a large health and beauty retailer in Denmark offering a distinctive one-stop retail concept which provides a broad range of health, beauty, household and personal care products. The Matas chain comprises of approximately 280 stores in Denmark, as well as an online store.

image 58

We are thrilled with this investment from such a strong partner with over 70 years of industry experience. We have no doubt that combined with Firtal’s agility and innovation, this partnership will further strengthen our position within digital retail and drive future business growth. It has been a pleasure working with Clearwater and from the outset we were confident that we’d get the best results having them – not only by our side, but at the forefront. With a strong understanding of our business and the ability to comprehend the complexity of the digital ecosystem surrounding our e-commerce stores and brands, the team were able to draw out the key figures and business values. Jesper and I have a clear understanding of the fundamentals of our business, but the Clearwater team were able to “get it down on paper” and explain it, portraying our company in the best light. The process has been insightful and at times hectic, but Clearwater were able to provide pragmatic solutions to the challenges that occurred. The team’s involvement allowed us to focus on where to spend our energy. Without question I would recommend Clearwater to any business looking for growth options and outstanding results.

Mikkel Harken Salling, co-owner and co-CEO, Firtal Group
image 58

Firtal has a fantastic history of entrepreneurship and innovation combined with a strong digital retail strategy, and the acquisition by Matas will allow this business to continue its successful growth path. The online retail market has experienced rapid growth in comparison to the offline retail market, primarily attributed to availability, selection and convenience for the consumers, and therefore we expect to see continued high level of M&A activity in this space.

Jakob Tolstrup Kristensen, Partner, Clearwater Denmark

Advisers

Transactions

Drag and zoom to explore transactions

Transactions

club del sole camping village site
The right investor for a forward-thinking operator…

Adviser to The Equity Club on the acquisition of a minority …

male hr recruiter employer holding cv
Joining forces for an international job market

Adviser to YER on its acquisition of AVANTGARDE Experts

team working computer
Securing the right partner for a high-quality cons…

Adviser to Farsight Consulting on its sale to Version 1

football stadium video
PE supports interconnected sports and live event a…

Adviser to Accredit Solutions on its investment from Gresham…

beauty woman moisturiser
Securing future development in the cosmetics and p…

Adviser to Nordic Beauty Company on its sale to Dayes Group

baked cookies v2
Bake sale! PE sale of manufacturer and distributo…

Adviser to Initiative & Finance on the sale of Groupe Occipa…

electrician on background high towers power
Skewb receives investment from BGF

Adviser to Skewb on its significant investment from BGF

Untitled 7
Investment in a market leading high-touch travel m…

Adviser to ECI Partners on its investment in TAG

woman laptop online
PE backs ambitious growth plans for mid-market tec…

Adviser to the shareholders of Archiva on its sale to Progre…

hotels
Five star success for the sale of trio of 4-star h…

Adviser to Honotel Group on the sale of three Parisian hotel…

SL3 13
Further expansion in to Europe for a leading SaaS …

Adviser to Simplicate on its sale to and roll over in Blinqx…

image 106
A deal conversion for leading B2B lead generation …

Adviser to Leadinfo on the sale of its remaining shares to t…

image 65
Dynamic recruitment partnership expected to yield …

Adviser to YER on its acquisition of Staffxperts

young children playing educational toy
Unlocking huge latent potential for a market leade…

Adviser to Findel on its sale to Manutan

group students working together teacher
PE backs placing great teachers in education setti…

Adviser to TeacherActive on its investment from Pricoa

shutterstock 97066274
A new dimension for a luxury events agency

Adviser to the shareholders of Marcadé on its sale to Trail

sport clothes store shopping mall
Omnichannel sports retailers take Italy and German…

Adviser to Cisalfa Sport on its partnership with SportScheck

image 102
Successful fundraiser for proprietary AI-driven te…

Adviser of Anozr Way on its Series A fundraising with Hi Ino…

image 51
Forging a natural partnership between the two most…

Adviser to Miura Partners on the acquisition of a majority s…

traffic cones on road electronic arrow
A smooth ride for a road traffic solutions special…

Adviser to Road Traffic Solutions on its sale to Equistone-b…

engineer wearing safety uniform helmet
A safe pair of hands for the UK's largest passive …

Adviser to Checkmate Fire on its sale to IK Partners

Software company
PE backs global leader in procure-to-pay software …

Adviser to SoftCo on its investment from Keensight

shutterstock 708489889
Representing a dynamic and growing pharma, nutrace…

Adviser to Sanifarma on its sale to Fidia Farmaceutici

blonde female tourist checking incoming notification
PE backs hyper-personalised, automated passenger c…

Adviser to 15below on its significant investment from LDC

image 64
Saving 10,000 jobs as a consortium of investors ba…

Adviser to Yodel on its sale to YDLGP Ltd

image 123
Maximising potential through synergies in the Span…

Adviser to ATP Farma on its sale to Plameca

indoor climbing woman
Urban sports on a continental scale

Adviser to Climbing District on its €10m fundraising

ATLINE feeding industry
Scaling up automated, robot-operated, quality assu…

Adviser to ATLINE on its sale to Indutrade

Corrugated cardboard
Neatly packaged deal for a manufacturer of corruga…

Adviser to Atlantic Box on its acquisition of CST

image 106
Driving exponential growth during a ten-year partn…

Adviser to Skanstec Group on its sale to H&MV Engineering

image 70
Accelerating growth across the food & beverage and…

Adviser to Ingersoll Rand on its acquisition of Friulair, a …

urban wastewater treatment plant
Satisfying demand for water and wastewater infrast…

Adviser to Lauridsen Handel & Import on its sale to Uniwater

iStock 951945582
Acquisition boosts market leader in DECT (Digital …

Adviser to Gigaset Communications on its sale to Snom Soluti…

image 57
PE portfolio company enables growth in physics, so…

Adviser to the shareholders of Guldberg and Personites on it…

business collaboration 2 SL3
Enabling support innovation and business growth an…

Adviser to ABF Group’s sale to Warrant Hub, a subsidiary of …

Clinic nurses tablet
Medicine, Surgery, Obstetrics (MSO) clinics attrac…

Adviser to PREIM on the sale of the real estate of Clinique …

Optimity Relex worker
Clearwater advises the owners of Optimity on its s…

Clearwater has advised the founders and owners of Optimity, …

Healthcare data
Supporting a vision to keep healthcare affordable …

Adviser to i2i on its sale to IG&H

pets cat dog VPG
For the love of pets: simultaneously conducting a …

Adviser to Vital Petfood Group on its sale to United Petfood

shutterstock 1873413118  v3
PE invests in reduced electricity consumption, low…

Adviser to Hvacon Marine Systems on its sale to Capidea

image 99
PE backs cloud-based unified commerce software in …

Adviser to Glory Global on its acquisition of Flooid

shutterstock 1606158370
Naval defence consortium boosts manufacture and ma…

Adviser of Jeumont Electric's shareholders on the sale of th…

Relatable icons
Investment deal trending on Instagram, TikTok, and…

Adviser to Bambuser on its sale to Ravenmedia (Mediacap)

image 66
Blue-chip clients benefit from sale of administrat…

Adviser to Alvarez & Marsal and AlpInvest on its sale of Doc…

ARTIGIANGIOCCO CIEMME1
From field to fork: PE acquires majority stake in …

Adviser to Hyle Capital Partners SGR on the acquisition of a…

businessman businesswoman surveyors
PE backs leading provider of engineering surveying…

Adviser to WestBridge on its investment in Survey Solutions

cropped image young man labrador
Clearwater advises on the sale of TrustedHousesitt…

Clearwater, working together with our US partner KeyBanc Cap…

marble countertop
Clearwater advises Tenax on its acquisition of NES…

Clearwater has advised Tenax, a world-leading producer of sp…

iStock 951945582
Clearwater advises Apadmi on its investment from C…

Clearwater has advised the shareholders of Apadmi, a leading…

image 63
Clearwater advises Mobeus on its investment in Ell…

Clearwater has advised Mobeus, a leading institutional inves…

shutterstock 2112459077
Clearwater advises Nørgaard Anlæg on its sale to N…

Clearwater has advised Nørgaard Anlæg, a turn-key landscape …

WESTFA Fluessiggas Tank weiss
Clearwater advises Adeleon on the sale of WESTFA E…

Clearwater has advised Adeleon Familienholding GmbH (Adeleon…

Plane runway
Clearwater advises Technic Aviation on its sale to…

Clearwater has advised the shareholders of Technic Aviation,…

Web summit
Clearwater advises AVK Group on its sale to Crest

Clearwater has advised the shareholders of AVK Group, the Po…

image 93
Clearwater advises Suez on the disposal of its env…

Clearwater has advised Suez, a French multinational water an…

maritime trade ship
Clearwater advises Green Instruments A/S on its sa…

Clearwater has advised Green Instruments A/S (Green Instrume…

image 53
Clearwater advises INTERSPORT Deutschland on the s…

Clearwater has advised INTERSPORT Deutschland eG (INTERSPORT…

image 106
Clearwater advises Lutech on its acquisition of Eu…

Clearwater has advised Lutech Group (Lutech), a portfolio co…

iStock 540852816
Clearwater advises Mayden on its partnership with …

Clearwater has advised Mayden, the growing health tech compa…

image 58
Clearwater advises Novabase on its sale of Neotale…

Clearwater has advised Novabase Consulting Sgps S.A. (Novaba…

iStock 463594335
Clearwater advises the shareholders and managers o…

Clearwater has advised the shareholders and managers of Mari…

image 52
Clearwater advises Fruition IT on its investment f…

Clearwater has advised Fruition IT (consisting of Fruition I…

image 136
Clearwater advises Banook Group’s shareholders, Tu…

Clearwater has advised the shareholders of Banook Group (Ban…

business finance generic ML3 2
Clearwater advises iamproperty on its investment f…

Clearwater has advised the Shareholders of iamproperty, a le…

image 134
Clearwater advised Forensic Testing Service on its…

Clearwater has advised Forensic Testing Service (FTS), a lea…

image 104
Clearwater advises the shareholders of Netwo on it…

Clearwater has advised Netwo, an emerging telecom-tech playe…

image 64
Clearwater advises on Palatine’s investment in BK …

Clearwater has advised on Palatine’s investment in BK Plus, …

iStock 543042078
Clearwater advises on the partial sale of Helsam G…

Clearwater has advised the owners of Helsam Gruppen, on its …

shutterstock 1769773103
Clearwater advises Powerpoint Engineering on its s…

Clearwater has advised Powerpoint Engineering Limited (Power…

shutterstock 1906657039
Clearwater advises Sociedade Lisbonense de Metaliz…

Clearwater has advised the shareholders of Sociedade Lisbone…

image 115
Clearwater advises the management of EFOR and Rais…

Clearwater has advised the management of EFOR, a prominent p…

bread manufacturer
Clearwater advises Panificadora Costa & Ferreira o…

Clearwater has advised the founding shareholders of Panifica…

Construction workers steel reinforcement bar  shutterstock 786092152
Clearwater advises RWL Advanced Solutions on its s…

Clearwater has advised RWL Advanced Solutions Limited (“RWL”…

business professionals group young confident people ML1
Clearwater advises Trustmoore on its acquisition o…

Clearwater has advised Trustmoore, a global corporate servic…

image 66
Clearwater advises the management of Novag on its …

Clearwater has advised the management of Novag, a company sp…

image 103
Clearwater advises Zenzero on its sale to Macquari…

Clearwater has advised Fordhouse-backed Zenzero, a leading M…

image 48
Clearwater advises the sole shareholder of Envases…

Clearwater has advised the sole shareholder of Dajapack Spai…

pexels yan krukau 7698885 1
Clearwater advises ementexx on its sale to LucaNet

Clearwater has advised ementexx GmbH (ementexx), a provider …

image 125
Clearwater advises IDI on debt financing for the a…

Clearwater has advised IDI, a leading French private equity …

security cameras monitor
Clearwater advises SIKOM Danmark on its sale to Pr…

Clearwater has advised SIKOM Danmark, a leading integrated s…

shutterstock 1707892294
Clearwater advises Primary on its investment in Di…

Clearwater has advised Primary Capital Partners (Primary) on…

image 61
Clearwater advises MAHLE on the sale of its thermo…

Clearwater has advised MAHLE GmbH (MAHLE), a leading interna…

Plane runway
Clearwater advises Ayesa and Grupo Sevilla Control…

Clearwater has advised Ayesa and Grupo Sevilla Control on th…

image 74
Clearwater advises EY on its acquisition of IPQ Te…

Clearwater has advised EY, a leader in professional and cons…

image 98
Clearwater advises DBAG and Haspa BGM on the sale …

Clearwater has advised Deutsche Beteiligungs AG (DBAG) and H…

image 72
Clearwater advises C&H Systems on its sale to Qubi…

Clearwater has advised C&H Systems (C&H), a Danish a…

Eudaimon
Clearwater advises the shareholders of Eudaimon on…

Clearwater has advised the shareholders of Eudaimon S.p.A. (…

iStock 1344688192
Clearwater advises Investcorp on the acquisition o…

Clearwater has advised Investcorp, a leading global manager …

image 100
Clearwater advises Kemi-tech on its sale to Sdipte…

Clearwater has advised Kemi-tech, the leading Danish manufac…

image 66
Clearwater advises on the delisting of Jobindex

SL3 13
Clearwater advises efacto on its sale to Visma

Clearwater has advised efacto, a leading Nordic provider of …

Upgrade SEO image
Clearwater advises the minority shareholder on the…

Clearwater has advised the minority shareholder on the valua…

image 126
Clearwater advises the shareholders of CRP, IMACAM…

Clearwater has advised the shareholders of prominent medical…

iStock 912073314
Clearwater advises Livingbridge on the sale of Bri…

Clearwater has advised Livingbridge on the sale of and reinv…

handshake business Technolution
Clearwater advises Technolution on its sale to MGS

Clearwater has advised Technolution, a Danish consultancy an…

business finance generic ML3 27
Clearwater advises Texere Publishing on its sale t…

Clearwater has advised Texere Publishing (Texere), a UK-base…

image 111
Adviser to Hakim Group on raising debt facilities …

1711885617880
Clearwater advises ICG on its partnership investme…

Clearwater has advised financing partner ICG, on its investm…

All Styles accessories
Clearwater has advised All Styles on its sale to M…

Clearwater has advised the owners of All Styles, one of the …

image 74
Clearwater advised LDC on its investment in Star L…

Clearwater has advised LDC on its investment in Star Live, t…

club del sole camping village site
The right investor for a forward-thinking operator…

Adviser to The Equity Club on the acquisition of a minority …

male hr recruiter employer holding cv
Joining forces for an international job market

Adviser to YER on its acquisition of AVANTGARDE Experts

team working computer
Securing the right partner for a high-quality cons…

Adviser to Farsight Consulting on its sale to Version 1

football stadium video
PE supports interconnected sports and live event a…

Adviser to Accredit Solutions on its investment from Gresham…

Use ctrl + scroll to zoom in/out