Clearwater’s Debt Advisory team has advised Waterland Private Equity (Waterland) on raising finance to support the acquisition of YIELDKIT GmbH (YIELDKIT), a global market leading solutions provider of web in-text advertising, content monetisation and performance marketing. The financing was comprised of a unitranche facility, a committed acquisition line and will be complemented by a bilateral RCF.
YIELDKIT was founded in 2009 in Hamburg, Germany by Oliver Krohne. The platform offers both digital publishers and advertisers a straightforward and simple solution for optimised execution of performance marketing strategies while boosting sales and increasing traffic. YIELDKIT works with over 60 performance networks and has built up a base of more than 45,000 active advertisers that can be deployed on over 374,000 domains. Globally, YIELDKIT delivers content to over 80 million users every month and is currently active in over 160 countries.
Waterland is an independent private equity investment group that supports entrepreneurs in realising their growth ambitions. With substantial financial resource and industry expertise, Waterland enables its portfolio companies to achieve accelerated growth both organically and through acquisitions.
