Clearwater has advised the owners of Trendhim ApS (Trendhim or the Company), a fast-growing data-driven e-commerce business which designs men’s accessories, on its sale to Nordic private equity firm Priveq Investment (Priveq).
Trendhim designs quality accessories for men and sells directly to consumers online globally through 28 localised websites. The Company has developed 13 house brands with a product portfolio including watches, leather bags, sunglasses, bracelets and necklaces.
Priveq has strong credentials and has invested in a number of profitable growth companies across a range of sectors including consumer, IT and software.
The owners will reinvest and co-own the Company together with Priveq. The objective of the partnership with Priveq is to enable continued growth, primarily organic, through further penetration of its existing geographical areas and exploring new geographies and to continue to invest in and develop the digital platform, the brands and the Company and take advantage of all strategic growth initiatives that already exist.
