Transaction

Clearwater advises Tradera on its rights issue and minority sale to Ceder Capital

Transaction

Tradera sold to Ceder Capital

Sell-side

Undisclosed

Role

Adviser to Tradera on its rights issue and minority sale to Ceder Capital

Sector

Consumer
Tech & Tech Services

Region

Sweden

Clearwater has advised the owners of Tradera, Sweden’s largest circular marketplace, on its rights issue and minority sale to Ceder Capital.

Tradera was founded in 1999 and is the largest marketplace in Sweden focused on second-hand and used products. The company’s vision is to be a leading player in the transition to a circular economy. In Q4 2021, Tradera’s current management team performed an MBO from its previous owner PayPal. In 2021, 11.6m pre-owned products were sold in the digital marketplace, corresponding to a GMV of €246m (SEK 2.7bn). Today, Tradera currently operates in Sweden and has recently launched in Denmark.

During this transaction, Ceder Capital acquired a minority stake and subscribed to all new shares in the rights issue. Tradera’s management team will remain as majority owners, in their operative roles. The new partnership will accelerate Tradera’s growth journey with increased financial strength and additional competence.

second hand auction platfom Tradera 1

We are very happy that Tradera becomes even stronger with new capital, competence, and experience from Ceder Capital. We already have momentum after two years of growth. Together with Ceder, we will continue to grow profitably in the Nordics. The attitude towards shopping second-hand has changed and today, sustainable shopping is the “new new”. In that market, we are going to be the best solution for both buyers and sellers.

Stefan Öberg, CEO and co-owner, Tradera
second hand auction platfom Tradera 1

The circular economy is growing globally. We are impressed by Tradera’s offering and market position. We look forward to working with the management team and to further developing Tradera.

David Holm Ovrén, Co-Managing Partner, Ceder Capital

Tradera is a Swedish pioneer in the circular economy and offers a technically advanced and safe marketplace to all who want to find unique products and contribute to a sustainable society. We admire the company’s business model and its management team, and we are confident that the new partnership with Ceder Capital will contribute to continued success in Sweden and internationally.

David Hammarström, Associate Director, Clearwater

Advisers

Tomas Almgren_Profile

Tomas Almgren

Managing Partner +46 70 450 03 69 tomas.almgren@clearwatercf.com Connect

Transactions

SpiderAds cover

Norwegian company Hawk Infinity becomes the new majority shareholder in SpiderAds

Adviser to the shareholders of SpiderAds in connection with Hawk Infinity’s acquisition of a majority stake in the company
tershine picture v2

Swedish car care leader partners for international growth

Adviser to tershine on its partnership with Relais Group
Bus2

Investment in a leading intelligent transport systems platform

Adviser to Consat Telematics on its minority investment from Bonnier Capital

Infometric building

Swedish IMD solutions provider finds long‑term owner to support next phase of growth

Adviser to the owners of Infometric on its sale to Vitec

View all