Transaction

SMB partnered with Hasko

Transaction

SMB partnered with Hasko

Sell-side

Undisclosed

Role

Adviser to SMB on its partnership with Hasko Invest

Sector

Business Services

Region

Sweden

Clearwater has advised SMB, one of Sweden's leading providers of commercial cleaning products, on its partnership with the investment company, Hasko Invest.

SMB has achieved tremendous success by establishing three strong brands that, when combined with external counterparts, offer an unparalleled value proposition. The company’s commitment to innovation and streamlined operations has allowed it to maintain a profitable business model, while delivering significant cost savings to its customers and promoting sustainability within the industry.

In the autumn of 2022, as part of a process led by Clearwater, the owner of SMB made a strategic decision to form a partnership with Hasko Invest. The new partner is poised to contribute significant resources and through its extensive experience in growth, offer vital support for SMB's ambitious geographical expansion plans. The current owner will retain ownership and, in partnership with Hasko Invest, will continue to nurture the development and growth of the business.

SMB bathroom

We have always strived to exceed our customers' expectations by providing exceptional products. Over the past decade, we have dedicated ourselves to developing innovative, affordable, and sustainable solutions that stand unmatched in the market. I am proud of the company we have built, and there is significant potential for further growth. Consequently, we have partnered with Hasko Invest to help realise SMB's growth potential. Together, we have the foundation to expand and offer our products to a broader customer base in Sweden and, in the longer term, throughout the Nordic region.

Jonas Köllerström, Deputy CEO, SMB
SMB bathroom

We are incredibly impressed by SMB and are happy to have been entrusted with further developing the company alongside its management. The growing and loyal customer base is a testament to the company's commitment to offering high-quality products and exceptional service at attractive prices. We look forward to continuing the development of SMB with Jonas and his colleagues.

Joakim Tengzelius, CEO, Hasko Invest

SMB is a prime example of how an entrepreneur successfully introduces innovation in a conventional industry. It has been a pleasure collaborating, and we look forward to following SMB's progress with their new partner, Hasko Invest.

Niclas Nyqvist, Associate, Clearwater

Advisers

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