We have advised Plebicom, a leader in rewards solutions and pioneer of cashback in France, founded in 2000, on the acquisition of RetailMeNot France, a major player in the cashback market and parent company of the consumer brands Poulpeo and Ma Reduc.
By acquiring Poulpeo, Plebicom strengthens its position in the rewards solutions market, both for its BtoC offers via eBuyClub, co-leader in online cashback and leader in voucher cashback, and for its white-label BtoB activities addressing over 50 active reward programs in more than nine countries.
With this acquisition, Plebicom expands its brand portfolio and strengthens its presence in the online cashback, voucher, drive-to-store and promo code sectors, offering a wide range of services and benefits to its users and partners. Poulpeo, with its strong brand and highly engaged customer base, will continue to operate as a brand, joining eBuyClub in the Plebicom Group's portfolio of BtoC brands, and therefore benefiting from the additional expertise and resources to accelerate its growth and offer even more rewarding experiences to its members.
This acquisition will enable Plebicom to offer its 15 million active e-shoppers cutting-edge Plug and Play solutions, with a rich, high-quality catalogue of offers. This unique know-how, combined with an amplification of skills, brings the Group's workforce to over 100 employees and its market share to over 30%, further strengthening the Group's position as a leading provider of rewards solutions, meeting the varied needs of its customers.
