Clearwater advises Pixelz on its sale to Adelis Equity

Transaction

Pixelz sold to Adelis Equity

Sell-side

Undisclosed

Role

Adviser to Pixelz on its sale to Adelis Equity

Sector

Tech & Tech Services

Region

Denmark

Clearwater has advised Pixelz, a leader in image editing and retouching for the online fashion industry, on its sale to Adelis Equity.

Pixelz is a leading provider of postproduction image editing and retouching that serves an international customer base through its AI-powered platform. The company’s customers are predominantly global brand owners, online retailers and photo studios, mainly within the fashion industry and among others, Zalando and Bestseller.

Founded in 2011 and headquartered in Denmark, Pixelz operates internationally with offices in the US, Germany, Spain and Vietnam.

Adelis Equity will become the majority owner of Pixelz, while management will continue to own a significant share of the company. Together, the parties expect to continue investing in an ambitious growth plan with further expansion in the European and US market.

We are filled with pride and great expectations for the future with Adelis. We have regarded the Clearwater team as sparring partners, and have been thoroughly looked after, while at the same time avoiding any futile discussions that someone could fear in a process like this. We are impressed by the team’s ability to understand our business – it is clear, that they have come across many businesses. And not least, it means a whole lot that we have had such a good vibe with both the team and Adelis, with whom we look forward to going further.
Thomas Ladefoged, CEO, Pixelz

We work in a fast-paced environment especially right now and it is hard to get full focus. But we got that with the team at Clearwater. I have worked with Clearwater previously and I returned to them because I was happy with our cooperation. They team professional, constructive and make a strong effort, which means a lot when you are making an effort with your business too. They are also aware that the inflexible way is not always the right way, and that it pays off to be versatile instead. They facilitated an early meeting with our favourite candidate Adelis and their Co-Managing Partner, Joel Russ, who turned out to be the very best match for Pixelz.
Morten Mathiesen, Chairman of the board, Pixelz

It has been a pleasure working with the board and management team on this exciting and successful transaction. We are truly impressed by the unique, disruptive and highly attractive business that Pixelz has developed into, and we look forward to continuing following its journey with Adelis as the new majority owner.
Simon Bang Mikkelsen, Partner, Clearwater

Advisers

Andreas Lauth Lauridsen

Partner +45 27 28 78 39 andreas.lauth@clearwatercf.com Connect

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