Transaction

Clearwater advises Parcom-backed Dayes Group on its acquisition of Rosewood Pet Products

Transaction

Dayes Group backed by Parcom acquired Rosewood Pet Products

Buy-side

Undisclosed

Role

Adviser to Parcom-back Dayes Group on its acquisition of Rosewood Pet Products

Sector

Consumer

Region

United Kingdom

Clearwater advises Parcom-backed Dayes Group (Dayes), on its acquisition of Rosewood Pet Products (Rosewood), a manufacturer and B2B distributor of pet care products, accessories and treats.

Dayes, headquartered in the Netherlands and backed by Parcom Capital, was established in 1899. It specialises in the development and distribution of products and brands for supermarkets, discounters, DIY stores, drug stores and departments stores across Europe.

Founded over 55 years ago, Rosewood designs, sources and distributes products, food and accessories for pets and wild birds. Based in Shropshire, its products are sold throughout the world, primarily in pet shops and other specialty stores. It also supplies ranges for a number of major retailers, online retailers and grocery stores.

The acquisition of Rosewood will enable Dayes to continue growing its pet care offering in the UK and Europe, broadening its range to include pet products, in addition to the existing range of treats it offers to customers. Under Dayes’ brand, both businesses will also be able to expand their customer base through cross-sell opportunities.

This represents the second deal Clearwater has advised Parcom/Dayes on in the last six months, following their acquisition of consumer healthcare business Healthpoint from Maven Capital.

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It has been a pleasure work with the Dayes and Parcom teams on another UK acquisition. We’re delighted to have identified, originated and delivered this transaction for our client. We’re looking forward to seeing Rosewood’s continued growth under new ownership and would like to wish the teams at Dayes, Parcom and Rosewood the very best for the future.

Richard O’Donnell, Partner, Clearwater

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