Clearwater advises Nordiq on its sale to Findos Investor

Transaction

Nordiq sold to Findos Investor

Sell-side

Undisclosed

Role

Adviser to Nordiq on its sale to Findos Investor

Sector

Business Services

Region

Denmark

Clearwater has advised the shareholders of Nordiq, market-leading one-stop-shop of decorative and non-flower products, on the majority sale to German private equity firm, Findos Investor.

Nordiq is a leading supplier of decorative and non-flower products to the floral and gift industry in Scandinavia, known for its digital-driven business model, offering a wide assortment that fulfils customers' needs on a daily basis as a one-stop-shop. Nordiq has more than 40 employees across locations in Denmark, Norway, and Sweden.

Findos Investor is an independent mid-market private equity fund, backed exclusively by prestigious German family-owned companies as investors. The company has a strong track record of investing in Danish companies and will become the majority owner of Nordiq.

The previous owner’s Peter Larsen, CEO, and Dennis Nielsen, CCO, will continue to own a significant share in Nordiq. Together, both parties will continue to build on Nordiq’s strong position in Scandinavia and explore further internationalisation.

We have been through an exciting and educative process, where we have reached every corner of the business. From the start, we wished to partner up with a PE in order to reinvest in our current culture and build on top of what we already have. The Clearwater team enabled us to see the strategic horizons and transaction process, which is essential when selling to a PE. We talked to several advisers, but we could quickly feel that Clearwater were the right people for us. Apart from being a very pleasant team, they know their substance and seem to be even more inside the numbers and the business than us. We look very much forward to the partnership with Findos Investor and the geographical possibilities arising as well.
Peter Larsen, CEO and co-owner, Nordiq

We are delighted to have advised the owners of Nordiq in finding a partner that shares Nordiq’s entrepreneurial mindset and will enable the company to unlock the large growth potential that the business model offers. From our very first engagement with the management, we were extremely impressed by the degree of digitisation and automation that supported the business model, allowing Nordiq to secure a very strong and competitive market position. We are confident that Findos Investor will contribute to Nordiq’s further growth and internationalisation prospects, and we look forward to following the partnership in the future.
Jesper Agerholm, Partner, Clearwater