We have advised NaturaBuy, an online marketplace for firearms, collectables, and outdoor gear on its acquisition of ChronoLoisirs, a leader in premium carp fishing equipment.
ChronoLoisirs, a key player in the B2C market for high-quality fishing gear, brings significant expertise and a strong brand to NaturaBuy’s ecosystem. This acquisition strengthens NaturaBuy’s position as the leading marketplace for outdoor enthusiasts in France and enhances its offering for the growing community of fishing aficionados.
Founded in 2005 by Ariel Nunez, ChronoLoisirs has built a reputation for excellence, specializing in premium carp fishing products and operating through its flagship platforms, ChronoCarpe and ChronoPêche. With over 140 brands and 2 proprietary labels (CarpDesign and CCarp), the company serves a loyal customer base across France and Europe.
The acquisition reflects NaturaBuy’s strategic ambition to consolidate its leadership in the fishing and outdoor markets by adding specialized expertise and high-value products. Together, the two companies aim to deliver enhanced offerings for the passionate fishing community, while leveraging NaturaBuy’s digital marketplace to scale growth and improve synergies.
