Clearwater has advised MM Sports, one of the largest providers of food supplements and gym wear in the Nordic countries, on its sale to Verdane Capital (Verdane).
MM Sports owns six physical retail stores and boasts a considerable online presence. Since its foundation in 2002, the company has grown substantially and has achieved a turnover of more than €22m (SEK 200m). In 2014, the owner decided to sell a minority stake to strengthen the company’s funding, realise some of the built-up value and to bring in a strategic partner for the company’s next development phase.
MM Sports was founded in 2002 by Olle Sparringsjö and has grown substantially under his leadership, without the backing of any external funding. The company’s broad product range includes both clothes and high-quality food supplements. MM Sport focuses on affordability, quality, service and fast deliveries.
In 2014, Clearwater was engaged to find a suitable partner for the Company’s future development. Clearwater introduce Verdane who has considerable experience in e-commerce investments, MM Sports was the 25th acquisition that Verdane made in this sector.
Consequently, Verdane was able to provide several concrete suggestions to further strengthen MM Sports, including substantiated plans for international growth.
MMSports sold to Verdane Capital
MMSports sold to Verdane Capital
Undisclosed
Adviser to MMSports on its sale to Verdane Capital
Consumer
Food & Beverage
Sweden
MM sports is a well-managed company, that delivers high quality products and excellent customer service. We believe there’s great potential in food supplements as people increasingly want to live healthier lives and exercise more.
When I met with Verdane, I quickly got confidence in them. Their co-workers are walking encyclopedias on how to succeed in developing online businesses. I am very happy to bring them in as partners in the company.
Working with Olle Sparringsjö and a fast growing company such as MM Sports has been very exciting. The growing interest in exercise and a healthy lifestyle has created a strong market for food supplements. The combination of physical and online shops has made MM Sports a very well-positioned company.
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