Clearwater has advised leading door-to-door clothing brand me & i on the sale of the business to Swedish investment company Volati.
me & i designs quality clothes for children and their parents which are distributed through door-to-door sales by more than 800 salespeople. Since its foundation nine years ago, the company has grown to a business with a turnover of €22.4m (SEK 200m) with a presence in Sweden, Finland, Norway, Germany and the UK.
The company wanted to find a partner who could assist in the company’s international expansion. Clearwater introduced Volati, a Swedish investment company with experience in developing companies together with their owners. In December 2013 the owners sold 60% of the company to Volati and together they have continued the success story that started around 2005 in Skåne.
Volati was founded in 2003 by Karl Perlhagen and Patrik Wahlén and creates value in a few selected companies through professional, active and responsible ownership. Volati had a turnover of more than €130m (SEK 1.2b) in 2013 and through the acquisition of me & i they are invested in seven companies.
The process of finding a new owner attracted much interest. me & i is a very attractive company that in a short time period has established itself as a leading provider in the Nordic market with potential to grow in the European market.
