Transaction

Clearwater advises Maki on its sale to Capidea

Transaction

Industri Udvikling sold Maki to Capidea

Sell-side

Undisclosed

Role

Adviser to the owners of Maki on the sale to Capidea

Sector

Consumer

Region

Denmark

Clearwater has advised Industri Udvikling and Maki’s management team, led by Michael Jensen, former CEO and sole owner Niels Dahl-Nielsen on the secondary-buyout backed by private equity fund Capidea in a transaction where management retains a significant ownership stake. The deal sees private equity fund Industri Udvikling successfully exit its investment.

Maki, headquartered in Silkeborg, Denmark is a leading distributor of toys for children in the Nordics. With a portfolio of over 60 strong international toy brands Maki serves more than 5,000 retail chains, web shops and independent retailers across Denmark, Sweden, Norway and Finland.

The point-of-sale (POS) market for toys in the Nordic region is characterised by high fragmentation both among physical retailers and e-commerce. The high POS market fragmentation across the Nordic region drives the need for distributors to aggregate brands in a deep and wide brand portfolio to capitalise on economics of scale. The intra-Nordic diversity with different languages, cultures, regulation, and currencies combined with a fragmented retail landscape increases the complexity even further. Maki has established themselves strongly across the entire Nordic region, with the largest market being the Danish and Swedish markets.

Since Clearwater advised Maki on its MBO supported by Industri Udvikling in 2017, Maki has grown significantly, realising strong top-line growth while maintaining high margins through focus on developing brand portfolio, expanding local sales efforts and operational excellence.

Capidea is a Danish private equity fund making long-term investments in competitive small and medium-sized Danish companies, primarily within trading, distribution, service, IT and manufacturing.

Maki toys hands

We have been through a long process with COVID-19 becoming a reality in the middle of the period. The Clearwater team has been very tenacious, ensuring a professional and structured handling of the sales process. Other advisors might have had a hard time keeping the buyers warm in this rather long process. But our experience is that Clearwater has followed up, delivered thorough material and kept momentum so we could reach the goal we had hoped for from the start.

Ronnie Møller-Thorsøe, Partner, Industri Udvikling
Maki toys hands

We are delighted to have advised Industri Udvikling on its successful exit from Maki and also to have had the opportunity to once again work with Niels Dahl-Nielsen and the management team, advising them on the investment from Industri Udvikling in 2017. Maki has grown to be a leading Nordic marketer and brand builder within the distribution of toys. This transaction marks a strong result for the Maki management team and Industri Udvikling, while positioning the company to achieve its ambitious international growth plans with its new partner, Capidea.

Jakob Tolstrup Kristensen, Partner, Clearwater

Advisers

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