Clearwater has advised Long Ridge Equity Partners, a US-based growth investor, on its portfolio company MessageGears’ acquisition of Swrve, the world’s premier mobile app marketing platform for enterprise brands. This acquisition follows a $62m (€55m) growth funding announcement, that positions MessageGears as the preeminent cross-channel solution for large B2C brands.
MessageGears' platform enables enterprise marketers to leverage zero and first-party data, to engage with customers in a highly personalised way across various channels such as email, SMS, and mobile apps. In pioneering the only enterprise solution that directly accesses brands’ data repositories, instead of relying on cloud data syncs, MessageGears eliminates the latency, inflexibility, and limitations that other cloud marketing and customer engagement platforms have. MessageGears’ services are used by leading brands like Expedia, Indeed, OpenTable, Party City, Rakuten, and T-Mobile.
Swrve is the global leader in helping enterprise B2C brands deliver a 1-to-1, personalised experience within their mobile apps, including mobile push, in-app, and embedded content. Global enterprise brands such as Playrix, Emirates, Ryanair, and Telefónica, trust Swrve for their best-in-class mobile app experience.
With the acquisition of Swrve, MessageGears will be able to help enterprise brands’ reach and engage with customers across a broad spectrum of digital channels such as email, SMS, in-app, mobile push, web, and TV. This transaction will also combine employee and customer footprints across the United States and Europe, bringing MessageGears’ unique, data-connected approach to an extensive global audience.
