Clearwater advises Kaffekapslen on its sale to Ceder Capital

Transaction

Kaffekapslen sold to Ceder Capital

Sell-side

Undisclosed

Role

Adviser to Kaffekapslen on its sale to Ceder Capital

Sector

Consumer

Region

Denmark

Clearwater has advised the owners of Kaffekapslen, a leading European direct-to-consumer (DtC) online coffee capsules store, on its sale to Swedish investment company, Ceder Capital.

Since its establishment in 2011, Kaffekapslen has experienced consecutive high growth and is today positioned as a market leader within coffee capsules in selected e-commerce markets. Deep product knowledge supported by a data-driven business model has resulted in peerless conversion rates and strong customer retention.

KaffeKapslen is sending out 4,000 to 5,000 daily orders to its 700,000 customers in ten different countries in Europe. All orders are packed and shipped from Kaffekapslen's headquarters in Aarhus, Denmark.

Ceder Capital is a Swedish investment company that, together with management, invests in Nordic growth companies in order to support further growth.

The transaction is expected to further fuel Kaffekapslen’s strategy of becoming the leading European online retailer of coffee-related products.

Clearwater’s experience with e-commerce transactions and insight into the market, trends and drivers made them an obvious choice as our adviser. The team was committed to achieve a great result for us and identifying the right partner for our business through their extensive international reach to investors allowing for a competitive process to our advantage. The team was always accessible and guided us in building a strong investment case through their comprehensive data analysis. The team at Ceder Capital has substantial experience in investing in high-growth e-commerce businesses and we are excited to have the opportunity to work together with them.
Anders Balmer, co-owner and CEO, Kaffekapslen

It has been a great pleasure advising Kaffekapslen in the search for an international partner to accelerate the company’s further growth. This transaction marks the first investment by Ceder Capital in Denmark and we are convinced that Ceder Capital, based on its strong experience within niche e-commerce, provides a perfect strategic fit with Kaffekapslen. This transaction also underlines the strong ongoing investor interest in attractive high-growth e-commerce business and we expect to see continued high level of M&A activity in the sector due to the increase in conversion from offline to online sales.
Jakob Tolstrup Kristensen, Partner, Clearwater