IsaDora sold to Axcel

Transaction

Sell-side

Undisclosed

Role

Adviser to IsaDora on its sale to Axcel

Sector

Consumer

Region

Sweden

Clearwater has advised IsaDora, Scandinavia’s leading cosmetics company, on its sale to Axcel.

IsaDora is Scandinavia’s leading cosmetics company with production and head offices in Malmö, along with additional manufacturing capabilities in Bern. IsaDora was founded by Ingvar Vigstrand and family in 1983 and is today represented in more than 40 markets globally and is one of the largest independent cosmetic brands in Europe.

IsaDora’s latest disclosed turnover was €41.4m (SEK 426m) with a profit of €14.4m (SEK 148m) before tax.

The company was founded in 1983 and we have been on an amazing journey as a family business since, and established ourselves as the number one in the Swedish market. Selling your life’s work is always a major decision to take, but after lengthy discussions with Axcel we are certain that we have found the right partner to take IsaDora to the next level.
Ingvar Vigstrand, owner and CEO, IsaDora

Ingvar Vigstrand has created a unique company, full of innovative and competent co-workers. We envisage a large and growing market with an annual growth of 5%, whilst the Middle East, Southern Europe, Eastern Europe and Asia offer exciting new possibilities and even higher growth. We also think there is huge potential in the US market that demands further analysis, which is why we’re really looking forward to working out a detailed plan with IsaDora for the future.
Vilhelm Sundström, partner and head of investments, Axcel

IsaDora is one of the largest cosmetics brands in Europe and is represented in more than 40 markets. There has been considerable interest in the company, both from international and Nordic investors. With long experience of globalisation and consumer products, Axcel are prepared to support the company on its future journey.
Tomas Almgren, Partner, Clearwater