Transaction

Clearwater advises CUBIC on its sale to Rockwell Automation

Transaction

CUBE sold to Rockwell Automation

Sell-side

Undisclosed

Role

Adviser to CUBIC on its sale to Rockwell Automation

Sector

Industrial & Chemicals

Region

Denmark

Clearwater has advised CUBIC, the specialist in modular systems for electrical panels, on its sale to the world’s largest company dedicated to industrial automation and digital transformation, Rockwell Automation (Rockwell).

CUBIC was founded in 1973 in Brønderslev, Denmark, where it is still headquartered, and is a leading specialist within flexible modular enclosure systems for the construction of electrical panels, in fast-growing industries such as renewable energy, data centres and power plants. The company has an extensive client network within Europe, Asia, and Latin America, alongside production activity in Poland, India, and China. Through this strong global footprint, they employ around 500 people across the globe.

Rockwell is headquartered in Milwaukee, Wisconsin, and a global leader in industrial automation and digital transformation. They serve clients in more than 100 countries around the world and are listed on the stock exchange.

This partnership combines CUBIC’s expertise in modular systems, with Rockwell’s devices and industry knowledge. It will offer clients faster time to market, enabling broader plant-wide applications for intelligent motor control, generating smart data to increase sustainability and productivity. As a result, Rockwell will strengthen its position in Europe, Asia and Latin America, broadening market access within renewable energy and data centre solutions.

The transaction is subject to customary regulatory approval and is expected to close by the end of 2022.

CUBIC panels

It is a fantastic opportunity for CUBIC and all our employees to be joining Rockwell. We had not considered a sale, but our interest was awakened because of the obvious strategic match and common development possibilities. For many years, Clearwater has been a trusted adviser for CUBIC and for me personally. So, it was natural to reach for their help to lead the process on a possible sale to Rockwell. A great thanks to the Clearwater team, who has lived up to our trust in all aspects – it has been a true pleasure working with you.

Jacob Møller Knudsen, CEO and former co-owner, CUBIC
CUBIC panels

We are delighted to have advised the shareholders of CUBIC on the sale to Rockwell, and congratulate them on the transaction. The sale of CUBIC to Rockwell marks the 8th transaction to North American buyers over the last 36 months, for the Clearwater Danish team. While we expect the trend of increasing the share of US-based buyer interest for European niche targets, it is also evident that advising on transatlantic transactions can differ substantially from intra-European deals, and often requires a different process strategy, preparations, and negotiation process.

Lars Rau Jacobsen, Partner, Clearwater

Advisers

Transactions