Care of Carl sold to Litorina

Transaction

Sell-side

Undisclosed

Role

Adviser to Care of Carl on its sale to Litorina

Sector

Consumer

Region

Sweden

Clearwater has advised Care of Carl, a leading Nordic online retailer of apparel, footwear and accessories for men on its sale to Litorina.

Since its foundation, Care of Carl has been convinced that personalised service, dedication and interest brightens up the customer’s day. With that philosophy, the company has grown to a turnover of €21.4m (SKr 220m). As the demand for Care of Carl’s carefully selected range of men’s designer clothes continues to grow, the owner, Henning Källqvist has chosen to bring in Litorina as a partner for its further development.

Together, Litorina and Henning Källqvist have mapped out a clear strategy for how to grow the company in the coming years. Emphasis is on continuing an assertive expansion at the same time as staying focused on delivering the best customer experience in the market. As a step towards realising this, Mr Porter’s previous CEO, Ian Tansley, will join the board and act as an adviser.

Care of Carl has a very strong position in the market, but to take advantage of all the possibilities, more resources and investments are necessary. Litorina and I share this view of our current position but in particular the plan to move forward. I’m convinced that Care of Carl can reach even more customers who will discover the advantages of our personalised service, which will result in an even higher growth.
Henning Källqvist, Founder and CEO, Care of Carl

Care of Carl has, through its strong service offering, achieved impressive growth since its foundation. We have appreciated working with both Henning and the rest of the management during this process which generated much interest from many investors. In the end Care of Carl chose Litorina, a good partner with extensive knowledge of e-commerce.
Martin Agerup, Director, Clearwater

We are very happy that Henning trusted in us to advise him in this transaction process. Care of Carl is a strong company focusing on giving their customers a personalised service. We wish Henning and Litorina great success in the continued development of the company and look forward to following their journey.
Martin Agerup, Director, Clearwater

Advisers

Martin Agerup

Partner +46 73 300 00 14 martin.agerup@clearwatercf.com Connect

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