Clearwater has advised CAIA Cosmetics, an online cosmetics business, on its sale to specialist investors, Verdane.
CAIA Cosmetics was founded in March 2018 by beauty veterans Mikael Snabb and Jesper Matsch, together with Swedish influencer Bianca Ingrosso and her manager Vanessa Lindblad. The Company launched its own brand product in November the same year and has experienced exponential growth since. The business now has a presence in more than 30 countries worldwide and aims to double its turnover from 2019 to reach more than €11.33m (SEK 120m) in 2020.
CAIA Cosmetics has an uncompromising focus on quality and works exclusively with the world’s best cosmetics manufacturers. Through a direct-to-consumer model, CAIA Cosmetics offers best-in-class quality products at an affordable price.
The key driver to establishing this partnership transaction was to accelerate business growth, gain valuable e-commerce expertise and enhance its international expansion opportunities. Although the business has sold more than 600,000 products in 30 different regions – to date the majority of these revenues stem from Sweden, Norway and Finland. Verdane offers CAIA extensive experience in the e-commerce sector, as well as digital native vertical brands.
CAIA’s founders will remain active in full capacity post the transaction and will all reinvest a large share of their proceeds.
