Clearwater has advised Brasserie Bar Co, the Group behind the leading brasserie and pub brands ‘Brasserie Blanc’ and ‘The White Brasserie Co’, on its sale to Alchemy Partners (Alchemy). This transaction will underpin Brasserie Bar Co’s plan to accelerate growth towards a portfolio of 70 premium pubs over the next five years.
This acquisition follows a period of successful ownership by Soho Square Capital, during which time the Group has grown into a market-leading business of 1300 colleagues serving on average 34,000 customers a week across 14 brasseries and 18 pubs.
White Brasserie pubs offer a brasserie-quality menu within distinctive pub settings. This format has proven extremely popular with guests, and the Group has been shown to significantly improve footfall and sales when taking over new sites. Alongside the highest standards of food and service, the success of its pubs is underpinned by the clear belief that they should retain their special status at the heart of their local communities.
As part of this acquisition, Mark Derry will remain as Executive Chairman of the Group and Richard Ferrier as Managing Director. Given Brasserie Bar Co’s expansion strategy and the ambition of Alchemy Partners, the Group will over time create a significant number of new roles and opportunities for professionals seeking to develop their skills and further their careers in hospitality.
Brasserie Bar Co has in place a strong platform for future growth, and with the support and investment of Alchemy, it will further accelerate the rollout of its proven business model, primarily through the expansion of the White Brasserie pub business.
