Transaction

Clearwater advises Apadmi on its investment from CBPE

Transaction

Apadmi on its investment from CBPE

Sell-side

Undisclosed

Role

Adviser to Apadmi on its investment from CBPE

Sector

Tech & Tech Services

Region

United Kingdom

Clearwater has advised the shareholders of Apadmi, a leading mobile-first digital transformation consultancy, on its minority investment from CBPE Capital, a mid-market private equity investor.

Founded in 2009 and headquartered in Manchester, Apadmi builds digital products that solve complex problems across mobile, web and digital platforms, becoming a strategic partner for enterprise-level clients. Underpinned by a focus on mobile, Apadmi delivers award-winning work across strategy, design, development, and managed services.

Over the last three years, Apadmi has doubled in size to a team of over 260 expert consultants, showing of its ability to attract and retain top talent through cultivation of a strong people-first culture.

With CBPE’s investment and support, Apadmi will accelerate its expansion plans across the UK and Europe, a key element of which is the continuation of its buy and build strategy, following the successful acquisition of Amsterdam-based TMC, in 2022.

This transaction continues Clearwater’s impressive track-record in digital transformation, which includes advising Lutech on its acquisition of Eustema and its subsidiary SoftJam, Investcorp on its investment into NetRom Software, and GCP on its investment into 101 Ways.

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We are delighted to be partnering with Jolyon, Tom M and the CBPE team as we look to deliver on the next phase of Apadmi’s strategy. CBPE have impressed us since our initial meeting through their market knowledge and huge excitement for the opportunity. Ed, Tom H and the Clearwater team have done a fantastic job in navigating us through this process. From the outset over 12 months ago, they have understood what we wanted as a shareholder and Management team and have worked closely with us to deliver on this. Their deep understanding of the digital transformation ecosystem, investor knowledge, deal tactics and process dedication have all been critical to us in securing this outcome.

Garry Partington, CEO of Apadmi
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We are delighted to be backing Apadmi. The team are leaders in a digital product market that is set to double in the next four years. Garry and his partners have created a people-first culture that acquires and retains amazing talent, and the value that they are creating for clients in the UK has already established long-term relationships with innovative, blue-chip brands.

Jolyon Latimer, Partner at CBPE

With its customer centric approach and deep mobile expertise, Apadmi is incredibly well placed to benefit from the continued rise in the importance of mobile. We have been deeply impressed with the vision of Garry, Ken, Jasper and the Apadmi team and thoroughly enjoyed working with them. We are thrilled to secure a high-quality partner in CBPE to accelerate the continued growth in the business.

Edward Gale, Tech Partner at Clearwater

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