We have advised Adeo, a leading DIY equipment provider, on the sale to Groupe Mirwault of 100% of its subsidiary DomPro, a group of independent multi-specialist distributors in DIY tools, industrial supplies and PPE for professionals.
Adeo is the 3rd largest global player and 1st European player in the distribution of DIY equipment to individuals and professionals, with 130,000 employees and €25.6bn revenue in 2019.
Founded 25 years ago and based in Roissy-en-France, DomPro is a group of independent multi-specialist distributors in DIY tools, industrial supplies, and PPE for professionals. DomPro’s activities cover the identification, negotiation and referencing of a wide range of products. DomPro also offers marketing and sales promotion services to its members and suppliers.
DomPro offers more than 35,000 references in its catalogues and has a network of nearly 110 members with more than 150 points of sale spread throughout France and generating a cumulated revenue in the DIY activity of €200m (for a total revenue of €450m).
DomPro joins Groupe Mirwault, a family-owned retail group organized around two distinct divisions of expertise (i) horse / nature division, specialized in the distribution of horse equipment and related products for professionals and (ii) Formusson distribution division, specialized in layout, furnishing and building hardware through its national expert networks (Qama, Faille Industrie, Arena, Hubert Quincaillerie, etc.) representing more than €50m revenue with c.200 employees.
This transaction is in line with the strategy of Groupe Mirwault to pursue the development of its hardware division and to increase its territorial “proximity” network, in connection with the network of DomPro that gathers independent members throughout France and overseas. It is also the opportunity to set up several logistic, digital, and commercial synergies.
