We have advised AmplifyME, the world’s leading provider of finance simulations, on its investment from Northcote Equity, to support the next phase of growth for its global simulation platform, expanding partnerships with financial institutions and universities to develop the next generation of finance talent. Our integrated team provided both M&A and Modelling & Data Analytics support.
Founded in 2009 by former traders Will de Lucy and Piers Curran, AmplifyME was created to bridge the gap between academic learning and real financial careers. Their solution was simple: let aspiring professionals experience the roles themselves through immersive simulations.
Through its platform, participants step into realistic market scenarios and experience real roles across financial markets, banking, asset management and quantitative finance.
Today, more than 300,000 students across 100+ countries have completed AmplifyME simulations through partnerships with over 400 universities worldwide. The company now works with leading investment banks, hedge funds and asset managers worldwide to support talent attraction, assessment and training.
As demand has grown for more effective ways to identify and evaluate early-career talent, AmplifyME’s simulations have increasingly been used within recruitment processes. In 2022, the company began working with major financial institutions, including Morgan Stanley, to use simulations as part of early-career attraction and hiring initiatives.
More recently, AmplifyME has expanded its technology to support large-scale candidate assessment, with simulations embedded in hiring processes at leading financial institutions and quantitative firms. The launch of AmplifyME’s new assessment platform in 2026 marks the next step in this evolution.
By allowing participants to demonstrate their abilities in realistic simulations, AmplifyME helps students from all backgrounds showcase their potential based on performance rather than traditional credentials.
The platform connects universities, students and employers, creating a continuous pipeline between education, experience and career opportunity.
Supporting the next phase of growth
The investment from Northcote will support AmplifyME’s continued international expansion and the development of its technology platform, enabling the company to scale its solutions across three core areas:
- Talent attraction: helping financial institutions engage and identify high-potential candidates
- Candidate assessment: using simulations to evaluate real-world capability
- Training and development: giving students and professionals practical experience of financial roles
It will also support AmplifyME's expansion of global university partnerships, helping more institutions strengthen student career readiness and employability outcomes by providing access to practical, simulation-based experiences on a single platform.
With this investment, AmplifyME will accelerate the development of its platform and expand its global reach across both financial institutions and universities.
