Clearwater has advised Bambuser, a leading player in video commerce, on the sale of Relatable, an influencer marketing company, to Ravenmedia.
Relatable operates in the media and marketing industry, delivering custom-made influencer marketing strategies to large global consumer brands and direct-to-consumer startups. The company assists clients with content creation and influencer marketing efforts on Instagram, TikTok and YouTube, as well as paid media. Relatable has 22 employees and an annual turnover of over €6m (SEK 70m).
Ravenmedia is part of an investment group based in Warsaw, Poland, focused on companies in the influencer, gaming marketing, research, and advertising space.
Bambuser is the world’s leading video commerce company with the largest customer base in its industry. Over 350 brands from more than 40 countries leverage Bambuser’s solutions to drive customer engagement and sales.
