Premium D2C pet supplement brand sold to leading European supplier of high-end natural pet food

Transaction

Sale of Your Pet Nutrition to The Nutriment Company

Sell-side

Undisclosed

Role

Adviser to the shareholders of Malaberg Ltd on the sale of Your Pet Nutrition to The Nutriment Company

Sector

Consumer

Region

We have advised the shareholders of Malaberg Ltd on its carve-out and sale of Your Pet Nutrition, a UK-based, online D2C pet brand offering premium supplements for dogs and cats, to The Nutriment Company.

Your Pet Nutrition has experienced rapid growth in recent years, driven by its focus on developing all-natural, science-driven products designed to improve the health and lives of pets. With an extensive range of supplements researched, co-developed and approved by Dr. Michael Lazaris, the company has earned the trust of tens of thousands of customers since its inception.

Backed by private equity firm Axcel, The Nutriment Company, headquartered in Stockholm, Sweden, has been Europe's leading supplier of natural premium pet food for conscious pet owners for over a decade, with more than ten pet brands across the continent. The Nutriment Company focuses on natural, high-quality pet food products and sells a wide range of products via various channels, online and in specialist pet shops. This acquisition strengthens TNC's leading position in the UK and expands its portfolio of innovative pet health solutions.

Our team advised Malaberg Ltd on all aspects of the transaction, further strengthening our expertise in the pet sector alongside deals including Hollings and Town & Country. The pet sector continues to be a hot spot for consolidation activity and momentum is expected to continue in 2025.

We at Malaberg Ltd, as the previous owner, are incredibly proud of what we’ve built together with Dr. Michael Lazaris over the recent years. We’re confident that The Nutriment Company, as a like-minded and capable new owner, will continue to drive the growth and success of Your Pet Nutrition.

I would like to thank the Clearwater team for their dedicated support throughout this transaction. Their enthusiasm, quality and commitment helped deliver this exciting milestone with speed and conviction.
Karolis Skripka, Founding Partner of Malaberg Ltd and Founder of Your Pet Nutrition

Your Pet Nutrition’s stellar product quality and strong customer loyalty make this acquisition a natural fit for The Nutriment Company. We share a common vision of being best in class in the D2C space – which makes this collaboration a perfect match.
Anders Kristiansen, CEO of The Nutriment Company

This transaction adds to the ongoing consolidation in the pet sector, driven by growing consumer demand for natural, science-backed pet health solutions. Your Pet Nutrition has built an impressive reputation within the super-premium corner of the supplements market. The acquisition by The Nutriment Company, a European leader in raw and natural pet products, represents a strategic fit that will unlock significant growth opportunities. We are proud to have advised Malaberg Ltd on this transaction, leveraging our deep sector expertise. We are seeing continued strong interest from investors for the pet sector and we expect this deal will be the first of many in 2025.
Charlie Graham, Director, Clearwater

Advisers

Christopher Jones

Managing Director +44 845 872 3797 christopher.jones@clearwatercf.com Connect

Charlie Graham

Director +44 7442 260 112 charlie.graham@clearwatercf.com Connect

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