We have advised TBR Global Chauffeuring (TBR), a world leader in premium executive ground transportation, on its sale to Lyft, the global marketplace focused on ride-hailing and mobility solutions. The transaction, valued in excess of $100m, marks the second step of Lyft's global expansion following their acquisition of Freenow, the European ride hailing app, in July 2025.
TBR operates an asset light managed-marketplace model - working with a carefully curated supply base to provide best in class luxury chauffeur drive services to corporate clients globally. Operating across six continents, 120 countries and over 3,000 cities, TBR has established itself as a leader in the global luxury chauffeur services industry, a market valued at over $54 billion annually. For decades, TBR has set the standard for premium ground transportation, delivering precision, discretion and white-glove service for Fortune 500 companies, investment banks, and major global events.
The acquisition creates a powerful combination of Lyft's technology platform with TBR's operational expertise and unparalleled service excellence. The transaction represents Lyft’s entry into the highly attractive and high margin premium segment of the market.
