Clearwater advises MM Sports on its sale to Verdane

Clearwater has advised MM Sports, one of the largest providers of food supplements and gym wear in the Nordic countries, on its sale to Verdane Capital (Verdane).

MM Sports owns six physical retail stores and boasts a considerable online presence. Since its foundation in 2002, the company has grown substantially and has achieved a turnover of more than €22m (SEK 200m). In 2014, the owner decided to sell a minority stake to strengthen the company’s funding, realise some of the built-up value and to bring in a strategic partner for the company’s next development phase.

MM Sports was founded in 2002 by Olle Sparringsjö and has grown substantially under his leadership, without the backing of any external funding. The company’s broad product range includes both clothes and high-quality food supplements. MM Sport focuses on affordability, quality, service and fast deliveries.

In 2014, Clearwater was engaged to find a suitable partner for the Company’s future development. Clearwater introduce Verdane who has considerable experience in e-commerce investments, MM Sports was the 25th acquisition that Verdane made in this sector.

Consequently, Verdane was able to provide several concrete suggestions to further strengthen MM Sports, including substantiated plans for international growth.