Transaction

Pamica sold Vefi to Firmum

Transaction

Pamica sold Vefi to Firmum

Sell-side

Undisclosed

Role

Adviser to Pamica on the sale of Vefi to Firmum

Sector

Industrial & Chemicals
Food & Beverage

Region

Sweden

We have advised Pamica on the sale of Vefi, a leading Nordic manufacturer of thermoformed and injection-moulded packaging and growing solutions, to the investment firm Firmum.  

Vefi is an established and leading manufacturer of thermoformed and injection-moulded packaging and growing solutions for professional growers, wholesalers and players in the green sector. The company has a particularly strong position in hydroponic cultivation, hobby cultivation and efficient cultivation systems for commercial production. Its product range includes seed trays, cultivation and transport trays, pots, plug trays, protective sleeves and packaging adapted for fruit, berries and mushrooms. 

With over 400 active customers, from commercial growers and berry farmers to Nordic wholesalers and retail chains, Vefi has built its strong market position through long-term customer relationships, high flexibility in production and the ability to deliver both standardised and customised solutions. The company has production in Poland and distribution and customer support in the Nordic region, providing a strong platform for continued growth. 

The sale to Firmum marks the beginning of a new chapter in Vefi's development. Demand for sustainable, efficient and user-friendly cultivation and packaging solutions is growing rapidly, especially in hydroponics and urban farming, segments in which Vefi is already well positioned. With Firmum as a new long-term and committed owner partner, Vefi will have the right conditions to continue expanding, strengthening its offering and developing its leading position in the Nordic region and selected European markets.

Picture for marketing Vefi

We are proud of the development Vefi has undergone during our ownership period. Together with the management, we have strengthened the company’s market position and laid a solid foundation for continued growth. Firmum is a long-term owner with the right expertise and ambitions for the next step in Vefi’s journey. The process has been smooth and professional, and the collaboration with Clearwater has been an important part of ensuring that the deal was completed in the best possible way.

Jan-Olof Svensson, CEO, Pamica Group

We at Clearwater are very pleased to have been entrusted with supporting Pamica in its divestment of Vefi. Vefi is a fine company with a strong position in its niche, and we are convinced that Firmum is the right long-term partner to continue developing the business. We wish both Firmum and Vefi every success in their future growth journey.

Tomas Almgren, Managing Partner, Clearwater

Advisers

Transactions