We have advised Planet on its acquisition of Proximis to deliver unified commerce with integrated payments for European retailers.
Founded in 2013, Proximis is the unified commerce leader in France. Its unique platform allows retailers to dramatically increase conversion and average basket size by removing any friction in the consumer journey. Proximis' unified commerce platform integrates natively digital commerce, omnichannel OMS, mobile checkout, endless aisle, store fulfilment, sales associates sales support, and omnichannel insights.
Planet’s acquisition of Proximis extends its reach in retail, beyond payments, and creates an innovative and unique unified commerce platform for online, mobile, and in-store – one that connects all stock management systems with payments to deliver an improved consumer shopping experience.
The integration of Proximis into Planet, a portfolio company of Advent International and Eurazeo, will enhance the range of services that Planet is able to offer customers, further differentiating it from other payment providers and deepening its relationships with retailers.
