We have advised Ellisphere, a business information leader, on the acquisition of Sparklane, a highly innovative software company dedicated to B2B sales and marketing automation, providing predictive solutions, and leveraging on Artificial Intelligence.
Ellisphere, a long-standing provider of B2B information in France and internationally, supporting and securing the decision-making process of major corporates and delivering online information on 225 million companies in more than 230 countries and territories, has signed a definitive agreement to acquire Infotrade, the holding company of Sparklane, a highly innovative software company, dedicated to B2B sales and marketing automation, providing predictive solutions leveraging on Artificial Intelligence. Infotrade was backed by VCs, of which Sirapex (XAnge) and Entrepreneur Venture.
Established in 2009, Sparklane identifies potential customers and leads sales representatives in their sales efforts. Sales representatives are alerted in real time of business signals related to their customers. They benefit from a database of over 10 million contacts to engage in personalised and successful relationships. Sparklane has attracted more than 150 customers in France and Europe and has 30 employees based in Nantes and Paris, including 20 R&D engineers.
