We have advised Partech Partners, Entrepreneur Venture, 123 IM and business angels on the sale of a majority stake in Alltrick, a leading online retailer specialised in cycling, running and outdoor equipment, to Decathlon.
Founded in 2008 by Gary Anssens, who keeps a significant share of capital, Alltricks is the French leader in the online cycling segment, while also offering running, outdoor and lifestyle equipment.
Alltricks offers a deep product range of 500 high-end brands, including four own-brands, representing 60,000 SKUs in inventory and 125,000 SKUs through its marketplace, targeting a community of sport addicts and outdoor lovers.
Alltricks has developed an omnichannel model through its website, three owned and franchised stores, a marketplace and 160 service centres in France, supported by its fully integrated 17,000sqm logistics platform in Châteaudun.
In 2018, Alltricks generated €65m of revenues with 130 employees.
This transaction will allow Alltricks to accelerate its growth in the retail business with a nationwide presence. In parallel, Alltricks will bring its digital experience to Decathlon to support the establishment of their marketplace on the cycling segment and provide additional high-end products to their cycling offer.
