We have advised Advent and Eurazeo-backed Planet on the acquisition of 100% of the shares in Hoist Group, a Swedish technology solutions provider to hotels, enabling them to manage smooth end-to-end digital journeys for its guests, from Accent Equity.
Founded in 1994, Hoist Group optimises guest services by correlating and analysing the data that comes from its innovative property management and booking software, as well as from many other digital touchpoints. Headquartered in Stockholm with 20 offices across EMEA, Hoist Group has nearly 500 dedicated staff serving over 8,000 unique hotels.
Planet will partner with Hoist Group to further build on the company’s achievements and leadership within the hospitality sector, with the ambition to create the European champion for hospitality software and commerce-enabling solutions. Planet will be supporting Hoist Group in order to accelerate investments in product innovation, customer success and commercial growth, allowing it to further strengthen its leadership position in the EMEA hospitality sector.
