Nordic Tours sold to Equip Capital

Transaction

Sell-side

Undisclosed

Role

Adviser to Nordic Tours on its sale to Equip Capital

Sector

Consumer

Region

Denmark

We have advised the owners of DMC (Destination Management Company) Nordic Tours on its sale to the Norwegian private equity firm Equip Capital.

For over 25 years, Nordic Tours has helped thousands of travel-loving Europeans to enjoy unique travel experiences across the Nordic countries through a wide range of tailor-made package holidays. Nordic Tours acts as a DMC, or so-called “incoming partner” for travel agencies and has developed into one of the leading players of its kind in the Nordics, serving B2B customers from 13 countries and seven destination markets in its catalogue.

Norwegian private equity Equip Capital is a long-term investor in growth companies in the consumer, industrial, and business service sectors.

The shared vision of Nordic Tours' current management and Equip Capital is to build on the strong Nordic Tours brand and develop it into the number one B2B travel brand in the Nordic market.

I set myself the goal a long time ago that any sale had to be proper and long-term, and I’ve achieved that with Norwegian Equip Capital as the new, competent backbone of Nordic Tours. At the same time, we’ve come full circle: the first majority owner who helped establish Nordic Tours in 2000 was also Norwegian, and now we are back in Norwegian hands.

It’s a big deal to put your heart and soul up for sale after 25 years, and for me, it was crucial to choose a solid partner like Clearwater, whom I trusted from the outset. Throughout the process, I felt that these were my people —a very personal team of professional specialists who looked after my interests and helped me achieve my goal in both a pleasant and highly professional manner.
Hanne Mikkelsen, Managing Director, Nordic Tours

It has been a great pleasure advising the owners of such a solid Danish company as Nordic Tours on the future ownership strategy and development. We have been in dialogue with Norwegian Equip Capital, to whom our Swedish colleagues have already sold no fewer than seven companies. In addition to being a strong match in both business and values, Equip Capital is the obvious partner, as Nordic Tours’ largest destination market is Norway. We are very much looking forward to seeing what Nordic Tours and Equip Capital can achieve together in the future.
Jakob Tolstrup Kristensen, partner, Clearwater