We have advised NaturaBuy, an online marketplace for firearms, collectables, and outdoor gear, on the acquisition of Ultimate Fishing, a leader in premium lure and fly-fishing equipment.
Ultimate Fishing, a key player in the design and distribution of high-end fishing gear, significantly strengthens NaturaBuy’s offering. This acquisition positions NaturaBuy as a dominant force in the fishing market while expanding its international reach.
Founded in 2007 by Yannick Cordier, Ultimate Fishing encompasses several renowned brands specializing in lure and fly-fishing techniques, including Ardent Pêche, Mouches Devaux and Mer et Loisirs. The group offers over 10,000 references of prestigious brands such as Tenryu, Megabass and Sawamura, and generates 15% of its revenue internationally. Known for its expertise and strong presence both in the field and on social media, Ultimate Fishing engages a dedicated community of enthusiasts and excels in affinity marketing.
This strategic acquisition aligns with NaturaBuy’s ambition to become a leading player in the fishing and outdoor market in France and beyond while reinforcing its expertise in high-end products. Together, NaturaBuy and Ultimate Fishing aim to meet the growing needs of passionate anglers through a combined offering and operational synergies.
