We have advised EX NIHILO, the French luxury fragrance house, on its secondary LBO with L Catterton, a market-leading consumer-focused investment firm.
Founded in Paris in 2013 by Sylvie Loday, Olivier Royère, and Benoît Verdier, EX NIHILO, meaning “created out of nothing” in Latin, is a luxury fragrance house built on creative freedom and innovation. Blending modernity, personalisation, and bold artistic collaborations with the highest standards of craftsmanship, EX NIHILO has developed a distinctive and contemporary approach to perfumery.
Globally recognised for its iconic creations, Fleur Narcotique and Blue Talisman, EX NIHILO continues to redefine modern luxury perfumery through a forward-thinking, avant-garde aesthetic and a collaborative pursuit of excellence.
L Catterton brings an extensive global reach, deep experience in the beauty category and an understanding of the niche luxury fragrance segment, as well as a history of scaling luxury brands. With the US representing a key growth vector, this partnership will enable EX NIHILO to leverage L Catterton’s network, operational expertise, and strategic insights to unlock new opportunities for expansion while preserving the creative integrity and Parisian DNA at the heart of the brand.
This partnership marks the beginning of an exciting new chapter for EX NIHILO. Following two years of transformative growth under the stewardship of Eurazeo, EX NIHILO is poised to further accelerate its expansion with L Catterton as its partner.
