Clearwater advises Ringier on the sale of DeinDeal to Liberta Partners

Transaction

Ringier sold DeinDeal to Liberta Partners

Sell-side

Undisclosed

Role

Adviser to Ringier on the sale of DeinDeal to Liberta Partners

Sector

Consumer

Region

Switzerland

We have advised Ringier, a Swiss media and technology company, on the sale of DeinDeal AG (DeinDeal), a leading Swiss e-commerce player, to Liberta Partners, a Munich-based multi-family holding. Since 2015, Ringier has owned the majority of DeinDeal.

Founded in 2010, DeinDeal has established itself as a leading Swiss online marketplace for fashion, home and living, travel, as well as lifestyle products and services. The company specialises in flash sales with daily offers, sold exclusively through www.deindeal.ch, the DeinDeal app, and www.my-store.ch.

With locations in Zurich and Geneva, DeinDeal generated revenues of over €100m in 2023, placing the company among the top ten e-commerce portals in Switzerland. The company annually ships more than one million parcels nationwide in less than two days, ensuring fast and reliable services for its customers.

Our team comprehensively supported Ringier in the preparation of this transaction.

DeinDeal’s innovative approach and strong market presence are the ideal foundation to further expand the company’s leading position in the Swiss e-commerce market.
Florian Korp, Partner, Liberta Partners

We are pleased to have won Dr Tobias Heller and Dr Philipp Wahl, two highly experienced and accomplished retail and e-commerce executives, as the new Managing Directors of DeinDeal to continue advancing growth and lead the company to new heights.
Rainer Traub, Investment Director, Liberta Partners

DeinDeal has made great progress under our ownership, and we are convinced that with Liberta Partners, we have found the right partner for the company’s next stage of growth. I would like to sincerely thank Allen and John Krief, the founders, partners, and the management team for their dedication, passion, and energy, which they have so successfully brought to DeinDeal and its trajectory over the past years.
Robin Lingg, outgoing Chairman of the Board of Directors, DeinDeal

Advisers

Ralf Hermann

Partner +41 44 755 59 11 ralf.hermann@clearwatercf.com Connect

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