We have advised Tour Partner Group, a leading European Destination Management Company (DMC) on its acquisition of Vision of Scandinavia (V.O.S), a well-established DMC headquartered in Copenhagen, Denmark. Our integrated team provided both M&A and Debt Advisory support.
Tour Partner Group is a leading B2B DMC creating tailor-made group, FIT, and MICE programmes across the UK, Ireland, Nordics, and mainland Europe. With offices in London, Edinburgh, Dublin, and Copenhagen, Tour Partner Group unites a family of expert travel brands to deliver exceptional service, local knowledge, and personally tailored travel experiences.
Founded more than 25 years ago, V.O.S operates in Scandinavia, Iceland and the Baltics. The company partners with travel agencies and tour operators worldwide to deliver seamless and customised travel experiences across Northern Europe.
This acquisition further strengthens Tour Partner Group’s footprint in the Nordic region, which enjoys enduring year-round demand, and reinforces Tour Partner Group's position as one of the leading platforms to consolidate the B2B travel sector in Europe. With the incorporation of V.O.S as well as the acquisition of JacTravel earlier this year, Tour Partner Group’s FY25 revenue increases by 80% year-on-year to over €250m, and EBITDA is expected to grow to over €25m.
More about the process
Our M&A team worked closely with Tour Partner Group’s management and Mayfair to refine their M&A strategy. We provided a full suite of buy-side services to Tour Partner Group and Mayfair to assist with their investment in V.O.S, including deal structuring and negotiation, market intelligence and valuation support, whilst also managing the deal to a successful completion, combined with a comprehensive refinancing to fund the acquisition. This transformative acquisition positions the enlarged Tour Partner Group as the leading pan-European DMC and positions the group to lead the consolidation of the market.
Alongside our M&A team, our Debt Advisory team supported Tour Partner Group and Mayfair in securing a tailored financing solution to fund the acquisition and provide a platform for future growth. The funding marks a significant milestone for the business as it enters an exciting new chapter, enabling it to accelerate its strategic ambitions and expand its international footprint. This transaction reflects our continued commitment to delivering bespoke capital solutions that support long-term value creation.
