We have advised Next14 S.p.A. (Next14), an Italian integrated digital marketing and communication agency, on its sale to Gruppo SAE through SAE Communication.
Founded in 2014 by Marco Ferrari and other partners, Next14 is an Italian integrated marketing and communication agency dedicated to supporting brands throughout the communication journey and helping clients achieve their growth objectives. Next14 offers a comprehensive suite of services managed through four integrated service lines, these services include media strategy and planning, creativity, content and solutions, e-commerce optimisation, data and audience activation, as well as retail intelligence. With over 200 clients, annually, Next14 has built long-term relationships with top-tier companies in various industries, positioning itself as the preferred partner for advertising and marketing needs. Additionally, Next14 enhances its services with "NextOne," a proprietary data management platform that integrates online and offline data to deliver comprehensive solutions to its customers.
Next14 will join forces with Different Global, under SAE Communication, marking a significant milestone in creating the largest Italian communication agency. This new entity aims to support the growth of companies investing and communicating within the domestic market, as well as those expanding from Italy into international markets.
Next14's management team and shareholders will reinvest in the transaction, retaining a significant equity stake in the combined entity, upon the closing of the deal. Marco Ferrari, Founder and major shareholder of Next14, will continue to lead the new group as CEO.
Through this transaction, we supported Next14 at every stage and positioned it at the core of this ambitious new project that aims to create a group with revenues exceeding €100m in the coming years. Moreover, we firmly believe that by collaborating to achieve these goals and setting clear objectives, we have forged a deep and genuine relationship with Marco Ferrari and the team at Next14, extending beyond the professional realm of which we are extremely proud.
We served as an adviser to Next14 throughout the process from advising the client in structuring and negotiating every aspect of the deal. This transaction reinforces Clearwater's leadership and expertise in the Italian media and communications sector, representing our fifth deal in Italy within recent years.
The closing of the deal is expected in June 2024.