We have advised the shareholders of SpiderAds in connection with Hawk Infinity’s acquisition of a majority stake in the company.
Founded in 2016, SpiderAds provides a leading platform for automated and locally tailored digital advertising. The company’s technology helps businesses and organisations streamline and digitalise their marketing through centralised management, automation and optimisation of campaigns across multiple digital channels. The platform is particularly well suited to organisations with numerous local units, markets or complex advertising structures.
Hawk Infinity is a Norwegian, founder-led investment company focused on profitable software businesses with strong market positions and long-term growth potential. Hawk works closely with entrepreneurs and management teams, with the ambition of being a long-term and active owner.
With Hawk Infinity as its new majority shareholder, SpiderAds gains a strategic partner with extensive experience in developing and scaling Nordic software companies. The investment provides a strong foundation for accelerating SpiderAds’ continued growth, further developing the platform and strengthening the company’s presence across both existing and new markets in Europe.
