Transaction

Clearwater conseille les actionnaires du Groupe Mariton dans le cadre de la prise de participation majoritaire du management, soutenue par BNP Paribas Développement et les investisseurs historiques Bpifrance et Sofipaca

Transaction

Mariton Group - Roche Habitat organise un LBO secondaire avec BNP Développement, Bpifrance and Sofipaca

Sell-side

Non divulgué

Role

Conseil des actionnaires du Groupe Mariton dans la cession à BNP Développement, Sofipaca et BPI

Sector

Industrial & Chemicals

Region

France

Clearwater a conseillé les actionnaires du Groupe Mariton (Mariton et Roche Habitat) dans une opération de LBO minoritaire menée par BNP Paribas Développement, accompagné par deux investisseurs historiques du Groupe (Bpifrance et Sofipaca). Cette opération permet de poursuivre la transmission capitalistique du Groupe, initiée par Connect Pro en 2018, auprès de Sabine Mariton et de son équipe de management.

Sous l’impulsion de sa dirigeante Sabine Mariton soutenue par Connect Pro en tant qu’investisseur lead, le Groupe a doublé son chiffre d’affaires depuis 2018, devenant un des principaux acteurs français dans la conception et la fabrication de produits sur-mesure de protection contre les insectes, le pollen et le soleil :

  • Capitalisant sur la notoriété de la marque Mariton (créée il y a plus de 70 ans) et de sa position de leader historique sur le segment de la moustiquaire et du store intérieur en France, le Groupe a progressivement élargi sa gamme de produits (store extérieur, intérieur, moustiquaire). L’acquisition de Roche Habitat en 2022 a été transformante, permettant au groupe (i) de proposer une gamme complète de produits extérieurs à ses clients (store bannes, enrouleurs, pergolas, etc.) tout en s’appuyant sur une marque reconnue par les professionnels et (ii) de renforcer son maillage territorial.
  • Positionné sur le segment Premium, le Groupe se différencie de la concurrence par son ADN centré sur la satisfaction clients & la « facilitation de la vie » des installateurs-poseurs : conception Produit pensée pour une pose simple et durable grâce à un bureau d’étude intégré ; développement d’outils digitaux performants (application Mariton, outil de réalité augmentée, etc.) ; proximité Clients ; réactivité & flexibilité ; etc.

Dans le cadre de la sortie de Connect Pro, l’entrée au capital de BNP Paribas Développement accompagné par Bpifrance et Sofipaca, qui renouvellent leur soutien, permet à Sabine Mariton et son équipe de direction de devenir actionnaire majoritaire tout en donnant au Groupe les moyens de son ambitieux plan de développement :

  • Poursuivre et accélérer son engagement sur les enjeux de demain avec notamment la mise en place d’une stratégie RSE à tous les niveaux de l’entreprise illustrée par l’adhésion du groupe à la convention des entreprises pour le climat et la volonté d’obtenir le label Ecovadis Or d’ici 2024
  • Investir dans l’innovation pour proposer des produits et des services toujours plus avant-gardistes à ses clients
  • Être un acteur de la consolidation du marché en ciblant en priorité des sociétés (i) avec un maillage géographique complémentaire, (ii) positionnés sur les produits d’extérieurs, (iii) sur des solutions innovantes pour la protection contre les insectes, le pollen et le soleil

Groupe Mariton, dont le siège social est situé à Saint-Chamas (13), emploie plus de 100 salariés sur 2 sites de production (Mariton à Saint-Chamas (13) et Roche Habitat à Genas (69)), et réalisera un chiffre d’affaires de plus 25 M€ en 2023.

iStock 463594335

Je suis vraiment ravie de l'entrée au capital de BNP Paribas Développement et de poursu’vre l'aventure avec BPI et Sofipaca. Je suis fière de pouvoir retrouver la majorité du groupe familial et d'être à nouveau suivie et entourée de mon équipe de managers. Durant ces 5 années aux cotés de Connect Pro, Bpifrance et Sofipaca nous avons mené des projets ambitieux tel que le rachat de Roche Habitat qui nous permet, aujourd’hui d'offrir une gamme complète de protection solaire et contre les insectes à nos clients. Avec l'appui de nos investisseurs nous allons poursuivre notre croissance toujours orientée sur l’innovation produits et services pour nos clients avec un engagement responsable et positif en faveur du climat.

Sabine Mariton, Présidente, Groupe Mariton
iStock 463594335

Nous sommes fiers d’avoir organisé en 2018 avec Yves et Sabine Mariton la transmission familiale de la société Mariton. Notre intervention aux côtés de Sabine, accompagnés par Sofipaca et Bpifrance, a permis d’écrire une belle histoire de développement, passant la société au statut de leader incontournable sur son marché grâce notamment à l’acquisition transformante de Roche Habitat en 2022. Nous sommes ravis que l’histoire familiale et régionale se poursuive aujourd’hui, 5 ans plus tard : c’est l’ADN de Connect Pro que de permettre aux PME de s’ancrer durablement et se développer sur le territoire !

Damien Garau, Directeur Général, Connect Pro

Les équipes de BNP Paribas Développement sont heureuses de pouvoir accompagner le projet porté par Sabine Mariton et son équipe. Désormais majoritaire, Sabine Mariton souhaite continuer sa stratégie de croissance ambitieuse en impactant positivement son environnement.

Luc Pascal, Investment Director, BNP Développement

Au capital de l’entreprise depuis 2018, nous sommes très heureux de renouveler notre soutien envers Sabine Mariton et son équipe, maintenant majoritaires au capital. Nous avons été séduits par ce projet, mené par une équipe dynamique et ambitieuse, qui est en parfaite adéquation avec nos valeurs et nos engagements.

Marc Andrieu, Investment Director, Bpifrance

Poursuivre l’histoire familiale autour de Sabine Mariton et de ses managers est pour Sofipaca une grande fierté. Notre présence au capital de cette seconde opération témoigne une nouvelle fois de notre volonté d’accompagner la croissance des entreprises du territoire.

Paul Tabourin, Investment Director, Sofipaca

Nous sommes heureux d’avoir pu accompagner l’ensemble des actionnaires dans cette opération marquant à la fois l’achèvement de la transmission initiée en 2018 auprès de Sabine Mariton et de l’équipe de management et un nouveau cycle de croissance durable pour le groupe.

Alexandre Forget, Managing Partner, Clearwater

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