We have advised the founder and owner of tershine on its partnership with Relais Group.
tershine is the market leader in the premium car care segment in Sweden. Founded in 2017, the company has lowered the barrier to entry for car care with high-quality products that are both environmentally friendly and easy to use, and has established a strong brand amongst both dedicated car enthusiasts and everyday motorists. tershine combines a loyal customer base via its own e-commerce platform with sales in over 700 shops across the Nordic region and an organic community with more than 450,000 followers on social media, and has a growing international presence.
Relais Group is a serial acquirer focusing on the automotive aftermarket in Europe. The group acquires and develops leading businesses with strong cash flows, clear niche positions and long-term growth potential.
Through this deal, tershine gains a long-term and experienced ownership partner with a proven ability to build and scale Nordic brands globally. The partnership lays the foundation for the next phase of tershine’s growth journey, with international expansion and continued product development.
