We have advised Inflexion, a leading European mid-market private equity firm, on its investment in Mecenat Group AB (Mecenat), a leading Swedish closed-user group consumer loyalty platform. This is the first investment made by Inflexion’s Enterprise Fund VI, which closed at its hard cap of £975m in September 2024.
Headquartered in Sweden, Mecenat is a digitally-led, omni-channel marketplace that connects students, alumni, young professionals, and seniors with well-known brands by providing them with access to exclusive offers, career services, and relevant events. Operating across five main business areas in Sweden and Finland, the group takes pride in connecting almost three million members with more than 700 local and global brands, creating savings for key consumer groups, who are in turn early in their loyalty and lifetime journey with brands.
Mecenat’s platform spans diverse industries, including technology, fashion, travel, and entertainment and includes key partners such as Apple, Hotels.com, and H&M. The group’s services are primarily digital, allowing for a two-way exchange between brands and members through Mecenat’s apps as well as websites. In recent years, Mecenat has expanded through the acquisitions of Seniordays, Frank Students, and Traineeguiden, adding both geographic and demographic reach as well as a new vertical within career services.
